

Social Media Marketing in Abilene, TX That Turns Attention Into Business Growth.
Social media should do more than keep your pages active. AWE provides social media management, Facebook marketing, Instagram marketing, paid social advertising, and custom social media content creation for Abilene businesses that want stronger visibility, better reach, and more opportunities to connect with customers.
Local Strategy. Personal Support.
Our social media marketing approach is built around your business, your audience, and your goals. We combine local experience, marketing strategy, creative design, and personal service so your social presence feels intentional instead of generic.
Marketing support from a team that understands Abilene businesses and the local market.
Strategy and content built around your business instead of a one-size-fits-all formula.
Strong visuals work together with targeting and marketing strategy to build recognition and engagement.
The goal is more than likes—we want your social presence to support inquiries, visibility, and real growth.
Social Media Support That Covers More Than Posting.
From creating content to targeting the right audience, AWE helps manage the pieces that keep your business active, consistent, and visible online.
Content Creation & Posting
Branded graphics and content tailored to your business, audience, and visual identity.
Facebook & Instagram Marketing
Strategic content and campaign management designed to improve reach, engagement, and brand visibility.
Paid Social Advertising
Targeted Facebook and Instagram campaigns designed to reach new customers and generate business opportunities.
Audience Targeting
Targeting based on location, behavior, interests, and demographics to improve campaign relevance.
Content Scheduling
Planned content keeps your business visible without you having to manage every post yourself.
Tracking & Reporting
Performance insights help show reach, engagement, growth, and campaign traction over time.
We can post and market on TikTok and YouTube, but those are video-first platforms and are not included in the social media packages below. If you want AWE to create and manage video content for those platforms, choose one of our Video Marketing packages.
Social Media Support Built Around Your Business.
Choose the level of posting and support that fits your business. Each package includes custom branded content, audience targeting, Facebook and Instagram advertising, and performance reporting.
Basic
A simple, consistent social presence for businesses that want to stay visible throughout the month.
- 4 branded posts each month
- Premium audience targeting
- Tailored design
- Facebook & Instagram ad budget included
- Quarterly traction reporting
Plus
More frequent branded content plus an increased paid advertising budget for businesses ready to grow reach and stay more visible.
- 8 branded posts each month
- Increased paid advertising budget
- Premium audience targeting
- Tailored design
- Quarterly traction reporting
Premium
Built for businesses that want maximum exposure, with consistent branded content and our highest included paid advertising budget.
- 8 branded posts each month
- Highest paid advertising budget included
- Premium audience targeting
- Tailored design
- Quarterly traction reporting
Social Media Works Better When Your Marketing Works Together.
Social media creates attention and engagement, but the strongest results often come when your content connects with a professional website and engaging video.
Social Media Should Do More Than Fill Your Feed.
Our social media marketing services combine the right audience, consistent branding, useful content, and targeted advertising so your social presence supports your larger marketing goals instead of simply filling your feed.
The goal is recognition, engagement, and business opportunities—not just more posts.
Consistent Branding
Custom graphics and content keep your business looking polished and recognizable across social media.
Smarter Targeting
Reach people based on location, interests, demographics, and behaviors that align with your ideal customer.
Paid Social Campaigns
Facebook and Instagram advertising expands your reach beyond the people who already follow your page.
Performance Insight
Reporting helps show how your campaigns are performing and where your social presence is gaining traction.

Ready to Make Social Media Work Harder for Your Business?
Tell us about your business, your audience, and what you want social media to accomplish. We’ll help you determine which level of support makes the most sense.
Common Questions About Social Media Marketing for Small Businesses.
Social media should keep your business visible without becoming another full-time job. Here are answers to common questions about content creation, posting, platforms, advertising, customer engagement, and how much of the process we can handle for you.
01 How much does social media marketing cost for a small business? +
Social media marketing costs depend on the level of service, number of platforms, posting frequency, amount of content being created, and the advertising included with the package.
Abilene Websites Etc. offers different levels of social media marketing so businesses can choose the amount of visibility and support that fits their goals and budget.
02 Which social media platforms can you manage for my business? +
We commonly manage and create content for Facebook, Instagram, TikTok, and Google Business Profile pages.
The right combination depends on your business, audience, industry, and where your customers are most likely to see and interact with your content.
We can also work with other platforms when they make sense for a particular business, but our goal is not to put every client on every platform. We focus on the channels that are most useful for your business.
03 Do I have to provide the photos, graphics, or content for social media? +
No. We can make social media management as seamless and hands-off as you want it to be.
Abilene Websites Etc. can develop the content ideas, write the captions, create the graphics, design the posts, and prepare the content for publishing.
If you want to send us photos, promotions, announcements, videos, ideas, or feedback, we are happy to incorporate them. If you would rather let us handle most of the creative process, we can do that too.
04 How often should a small business post on social media? +
There is no single posting frequency that works for every business. The right schedule depends on the platforms being used, your audience, business goals, available content, and the social media package you choose.
We focus on maintaining consistent visibility rather than posting constantly just for the sake of posting. A reliable, professionally managed presence is generally more valuable than posting heavily for a short time and then disappearing.
05 Are paid social media ads included with social media management? +
Paid advertising is included with most of our social media marketing packages.
Paid promotion can help extend your reach beyond the people who already follow your business and put selected content in front of a larger or more targeted audience.
The amount of paid advertising and campaign activity depends on the package selected, so we explain exactly what is included before your social media marketing begins.
06 Do you respond to comments and messages on my social media accounts? +
No. We leave comments, direct messages, and customer conversations to your business.
When someone comments, sends a message, asks about pricing, or wants more information, that interaction is often an opportunity for you to turn interest into a customer.
You know your products, services, availability, policies, and customers better than an outside marketing company ever could. Our job is to help create the visibility and opportunities; your team has the opportunity to take that conversation and close the lead.
07 Can you create all of the graphics and videos for my social media? +
Yes. We can handle the creative side of your social media instead of expecting you to continuously produce your own marketing materials.
Depending on your package and content needs, we can create branded graphics, promotional posts, educational content, captions, short-form video content, and other visual materials designed around your business and brand.
When you have real photos, videos, promotions, events, new products, or important updates, you can send those to us and we can work them into the content plan.
08 How involved do I have to be in managing my business social media? +
You can be as involved — or as hands-off — as you want to be.
Some clients like to regularly send photos, ideas, promotions, and feedback. Others prefer for us to develop the content, write it, design it, and keep their pages active with very little day-to-day involvement from them.
Our goal is to create a process that fits your business instead of turning social media management into another task you have to constantly manage.
09 Do you post to my Google Business Profile too? +
Yes. Google Business Profile can be part of the ongoing content we manage for your business.
Google posts can help keep your business profile active with updates, promotions, services, announcements, and other useful information for people who find your business through Google.
We treat Google visibility as an important part of the overall marketing picture rather than focusing only on traditional social media platforms.
10 How long does social media marketing take to produce results? +
Social media marketing is generally about building consistent visibility rather than promising an overnight result.
Results can include stronger brand recognition, more engagement, increased website traffic, additional customer conversations, and more opportunities for people to discover and remember your business.
The timeline varies based on your industry, starting audience, content, frequency, advertising, competition, and how customers respond to your offers. We focus on creating steady visibility and useful opportunities rather than promising a specific number of followers, leads, or sales.