How To Create Google Business Profile

Sign up for Business Profile

Before you can engage with potential customers, make sure your profile is set up and verified on Google. Customers can only find your business profile on Google after you complete verification.

  1. On your computer, sign in to your Google Account, or create one.
    • If you create a new Google Account, sign up with your business email domain.
  2. Go to create a profile. 
  3. Enter the name of your business. You may also be able to select your business from the list of suggested businesses as you type.
  4. Search for your business category.
  5. Click Next.
  6. Choose whether you have a location that customers can visit.
    • For businesses with a shopfront staffed during business hours: Click Yes.
      • You may be asked to enter your business address or position a marker on a map for the location of your businesses. When finished, click Next.
    • For businesses that don’t have a shop front staffed during business hours: Click No.
  7. Enter the service area of your business.
    • You can set your service area based on the cities, postcodes or other areas that you serve. You can add up to 20 service areas.
    • Tip: We recommend that you don’t extend the boundaries of your overall area farther than 2 hours driving time from where your business is based. For some businesses, it may be appropriate to have a larger service area.
  8. Enter a phone number and website URL.
  9. Click Next.
  10. Click Finish.
  11. Select a verification option.
    • Tip: We recommend reviewing your information before you request verification.
      • To verify now: At the top, find the red banner and click Verify now.
      • To verify later: Click Verify later and then Later.
      • If you’re not authorized to manage the Business Profile for the chain: Find the person in your organization who’s authorized and continue the process.

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