How To Create An X Ads account

In order to create a X Ads account, your X account must comply with our rules and policies.

1. Go to

2. Log in to the account that you want to promote Posts from. This is the handle that your X Ads account will be created for.

3. Once logged in, go to

4. Select your country and time zone. Select the country whose currency you’d like to be billed in, and the time zone you’d like your campaign results to show up in. You cannot change these values once you’ve created your account.

5. You’ll be brought to the campaign setup form or X Promote Mode setup, depending on your choice at step 4.

6. Enter your billing information to complete your ads account and start your campaign.


Secure your X Ads account

Account security is vital for advertisers. Our account security page provides full instructions for protecting your account. Here are some best practices:

  1. Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
  2. The passwords for your login email address and your X account should be strong and unique.
  3. Use login verification.
  4. Always make sure the URL is before entering your account information (email or password).
  5. Only authorize recognized applications and keep track of your account’s connections at your account applications page.



X Ads checklist

1. Know the username and password for your X Ads account.

2. Designate a point-person with the authority to create and manage campaigns. If you’re looking to have multiple people run and manage ads within your ads account, please read our page on multi-user login.

3. Make sure your profile is in top form by checking the following:

  • Your profile picture and header photos. Is your profile photo recognizable? Does your header photo represent your business? Customize them to showcase the personality of your business here.
  • Your bio. Make sure to include the name of your business, location, and website URL. Be sure to explain what you do in a clear and informative way.

4. Learn how others have used X Ads to drive business results in our advertiser success stories.

5. Follow @XBusiness for relevant updates.


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