Turn Google Searches Into Real Business Opportunities.
Reach potential customers at the moment they're actively searching for what your business offers. AWE manages the strategy, keyword targeting, ads, conversion tracking, and ongoing optimization so your advertising budget stays focused on searches most likely to generate calls, inquiries, and qualified leads.
Choose the Level of Advertising Support That Fits Your Business.
Whether you're testing Google Ads in one local market or expanding into a larger multi-campaign strategy, each package combines professional campaign management with the advertising budget used to run your ads.
Starter Package
Best for businesses getting started with paid search in one local market.
- Google Search Ads setup
- 1 campaign / up to 5 ad groups
- Keyword research & competitor analysis
- Budget monitoring & performance tracking
- Targeting for one local market
- Monthly performance summary
Growth Package
Best for businesses ready to expand reach and run multiple campaigns.
- Everything in Starter
- 2–3 campaigns
- Search + Display campaigns
- Ad copywriting & creative support
- Expanded geographic targeting
- Conversion tracking & optimization
- Monthly performance reporting
Pro Package
Best for established businesses that need a broader, more advanced advertising strategy.
- Everything in Growth
- Search, Display & Remarketing campaigns
- Advanced conversion optimization
- Landing page recommendations
- Expanded campaign strategy
- Priority optimization
- Monthly performance reporting
Each package combines professional campaign management with the advertising budget used to run your Google Ads. We allocate the available ad spend based on your goals, service area, competition, campaign structure, and overall advertising strategy.
Complete Google Ads Campaign Management.
We handle the strategy, setup, tracking, and ongoing optimization needed to help turn Google searches into real opportunities for your business.
Google Search Campaigns
Reach customers at the exact moment they're searching for the products or services your business offers.
- High-intent keyword targeting
- Location-based targeting
- Campaign and ad group setup
Display & Remarketing
Stay visible after someone visits your website and continue building brand awareness.
- Remarketing audiences
- Display campaign setup
- Brand visibility campaigns
Local Search & Maps
Reach nearby customers who are searching locally for the services you provide.
- Local search targeting
- Google Maps visibility
- Location-focused campaigns
Conversion Tracking
Measure the actions that matter so you can better understand which ads and keywords are generating opportunities.
- Phone call tracking
- Form submission tracking
- Conversion performance analysis
Ad Copy & Keyword Strategy
Target the way potential customers search and create ads designed to attract qualified prospects.
- Keyword research
- Negative keyword management
- Ad copy development
Landing Page Guidance
Traffic is only valuable when it converts. We identify opportunities to improve the page visitors reach.
- Conversion-focused recommendations
- Call-to-action guidance
- Landing page improvement suggestions
No Cookie-Cutter Google Ads Campaigns.
Your advertising strategy should reflect your business, service area, competition, goals, budget, and the customers you actually want to reach.
Schedule a Free ConsultationCampaigns are structured around the products and services that matter most to your business.
Target Abilene, the Big Country, surrounding communities, or a larger service area based on your goals.
Keyword and targeting strategy focuses on the people most likely to need what your business offers.
Calls, form submissions, inquiries, leads, and other meaningful business actions guide campaign strategy.
Strategy, Transparency & Ongoing Optimization.
Your advertising budget should be managed with a clear focus on generating meaningful business opportunities, not simply producing more clicks.
Local Market Knowledge
Campaigns can be built around how customers in Abilene and the Big Country search for local products and services.
Personalized Campaign Management
Your strategy is built around your business rather than using the same campaign structure for every customer.
Conversion-Focused Strategy
We focus on meaningful actions such as phone calls, form submissions, inquiries, and qualified leads.
Ongoing Optimization
Search terms, keywords, targeting, ads, and campaign performance are continually reviewed and adjusted.
Ready to Put Google Search to Work for Your Business?
Tell us what you want to promote, where your customers are, and what a successful campaign looks like for your business. We'll help determine which Google Ads strategy and package makes the most sense.
Common Questions About Google Ads for Small Businesses.
Thinking about using Google Ads to reach more customers? Here are straightforward answers about pricing, ad budgets, targeting, results, tracking, and how paid search advertising works.
01 How much does Google Ads management cost for a small business?
Google Ads pricing depends on the amount of advertising activity and campaign support your business needs.
At Abilene Websites Etc., current Google Ads packages are $500 per month for Starter, $700 per month for Growth, and $950 per month for Pro.
02 Is the Google Ads budget included in the monthly price?
Yes. The Google advertising budget is included in our monthly Google Ads package pricing.
That means the package is designed to give you a clearer, more predictable monthly cost instead of showing one management fee and then asking you to separately calculate an additional Google ad budget.
03 How quickly can Google Ads start bringing traffic to my website?
Google Ads can begin generating website traffic once a campaign is properly built, approved, and running.
That makes paid search different from longer-term strategies such as SEO. However, traffic does not automatically mean leads or sales. Campaign performance depends on factors such as competition, targeting, search demand, ad messaging, budget, your website, and the strength of your offer.
04 Can Google Ads target customers in Abilene or a specific service area?
Yes. Google Ads campaigns can be built around geographic targeting that makes sense for your business.
For a local business, that may mean focusing on Abilene, nearby communities, or the specific geographic areas where you actually provide products or services. Businesses serving broader areas can use a wider targeting strategy.
05 How do you choose which Google Ads keywords to target?
Keyword targeting should focus on the searches most relevant to your services, products, customers, location, and business goals.
We look for searches that show useful customer intent rather than simply trying to generate the largest possible number of clicks. The goal is to put your business in front of people who are actively searching for something you can actually provide.
06 How do I know if my Google Ads campaign is working?
A Google Ads campaign should be evaluated using more than impressions or clicks alone.
Depending on your campaign, useful indicators may include website traffic, calls, form submissions, conversions, cost per result, search terms, and other actions that show whether the advertising is reaching the right audience. Our Google Ads packages include monthly reporting so you can see how the campaign is performing.
07 Is Google Ads better than SEO for a small business?
Google Ads and SEO serve different purposes, and one is not automatically better than the other.
Google Ads can help businesses gain paid visibility more quickly, while SEO focuses on improving organic search visibility over time. Many businesses benefit from using both: paid advertising for immediate search opportunities and SEO for longer-term visibility.
08 What happens if I stop running Google Ads?
When a paid Google Ads campaign stops, the paid advertisements stop generating new visibility and traffic.
This is one of the major differences between paid advertising and organic strategies such as SEO. Google Ads can help create visibility while the campaign is active, while organic search efforts are designed to build longer-term visibility that is not dependent on paying for each advertising campaign.
